Women’s Sports Alliance Announces Major New Rebrand

4 Apr 2021

The Women’s Sports Alliance (WSA) has today announced a major rebrand to reflect the organisation’s growth as one of the most innovative and unique global membership networks within women’s sport

Part of the Cube International group, the WSA embodies unwavering commitment to the vision of empowering individuals in women’s sport, supporting both women’s athletes as well as any coach or contributor involved in women’s sport.

Updating its brand elements, and restructuring its membership model, enables the WSA to embody this vision further, and represent, as well as inspire, the industry at elite, high performing and talented levels. The update includes brand logo, colours, assets and website.

The WSA’s new logo represents the relationship between three entities – individuals, the world and sport. It represents the very idea of individuals coming together from all over the globe to create a powerful movement within women’s sport.

Applying subtle hues of colour to the WSA’s stylish gold/black/white palette is another element that has enhanced the WSA’s new brand image, whilst the addition of bold statement graphics and compelling imagery complete its powerful, fresh new look.

WSA’s founder and Managing Director, Jordan Guard, said: “After a hugely successful and developmental trial year, we have been working hard behind the scenes to create something monumentally valuable for the women’s sports industry. With our brand-new membership schemes also being launched today, we wanted to bring a new global identity to further showcase our growth and progression as an organisation. The WSA is officially bigger and better than ever, and we are proud to be celebrating all those involved in women’s sport, around the world.”

The launch of the WSA’s new look, follows Cube International’s rebrand which was revealed at the end of last year. Supporting Cube’s core mission to ‘reimagine, empower and activate’ global sports events, brands, athletes and individuals within the industry, the Cube group brings a bold and powerful collective identity that conveys the thrill, excitement and energy associated with the world of sport.


The Cube International group provides the sports, events, ecommerce, retail and modular portable building industries with innovative, end-to-end, award-winning solutions.