SUPPORTING INNOVATIONS

SPORTS INNOVATORS & ENTREPRENEURS

As a business, Cube is always keen to support innovators and entrepreneurs in their development of new and creative ideas; concepts and innovations that can make a real difference to our industry.

We have a history of embracing original ideas and offer the support, and often provide the funding, to turn these ideas into reality. We are open to offering our help at all levels; from university students and businesses to individuals with an ingenious, cutting edge, ground-breaking plan or design.

LEADING THE WAY

STREETVELODROME

StreetVelodrome track & athletes

Street Velodrome is the world’s most accessible live cycle sport event – an award-winning, entirely free to participate, pop-up event solution which brings cycle track racing to the public. The concept was designed to both engage with people and to inspire a new generation of cyclists. With these two guiding principles, the project has gained support from British Cycling, HSBC, Asda and main leading bike retailers, the latest partner being Evans Cycles. 

Central to the velodrome’s structure are two dramatically banked corners which allow riders to experience the thrill of Olympic-style cycle track racing and set their own PB’s. The rest of the equipment forms a highly-branded fanzone area and is full of atmosphere with live music and celebrity presenters keeping spectator crowds entertained. 

As well as its community programmes, Street Velodrome is also the centre piece of Bike Party – a highly charged pro race programme with intense racing and exciting spills and drama, all supported by guest DJ’s, extreme performances and Ibiza-style partying.

An Official Partner of Sport England’s #ThisGirlCan campaign, Street Velodrome also supports the mission of UK Anti-Doping and the World Anti-Doping Agency (WADA) in achieving Clean Sport.

Street Velodrome is innovative and simple, providing a great solution for ‘Get Active’ campaigns, and is a shining example of Cube ‘investment in innovation’ programme.

NEXGEN SERIES

‘To make a significant contribution towards the re-positioning of motorsport as a champion for sustainable automotive solutions.’

Formula E, and e-motorsport, is a growing industry, fuelled by the ever increasing pressures of environmental impact, sustainability and carbon emissions. Mainstream sport has adopted new and cleaner processes, but the grassroots motorsport programmes are still traditional in their approach as the technology is tried, tested and affordable.

The Nexgen Series is a hybrid project, designed to engage young children and motivate their choice of STEM subjects (Science, Technology, Engineering and Maths) at school and, ultimately, STEM-related careers. The concept is to create an electric cart championship that not only inspires drivers, but engineers, mechanics, project management and marketing participation.

Combining education and motorsport is not new, but targeting 8 to 14 year-olds and influencing their subject choice through encouraging STEM and trying to solve the current lack of interest in students for these subjects remains a challenge. The Nexgen programme is based on communication and education; inspiring young minds and setting aspirational goals, supported by interactive programmes, online participation and attendance at racing and STEM exhibitions.

Cube believes inspiring the next generation of designers, engineers and scientists is critical and the creation of Nexgen is a great tool to assist in this significant task.

NEXGEN SERIES

‘To make a significant contribution towards the re-positioning of motorsport as a champion for sustainable automotive solutions.’

Formula E, and e-motorsport, is a growing industry, fuelled by the ever increasing pressures of environmental impact, sustainability and carbon emissions. Mainstream sport has adopted new and cleaner processes, but the grassroots motorsport programmes are still traditional in their approach as the technology is tried, tested and affordable.

The Nexgen Series is a hybrid project, designed to engage young children and motivate their choice of STEM subjects (Science, Technology, Engineering and Maths) at school and, ultimately, STEM-related careers. The concept is to create an electric cart championship that not only inspires drivers, but engineers, mechanics, project management and marketing participation.

Combining education and motorsport is not new, but targeting 8 to 14 year-olds and influencing their subject choice through encouraging STEM and trying to solve the current lack of interest in students for these subject remains a challenge. The Nexgen programme is based on communication and education; inspiring young minds and setting aspirational goals, supported by interactive programmes, online participation and attendance at racing and STEM exhibitions.

Cube believes inspiring the next generation of designers, engineers and scientists is critical and the creation of Nexgen is a great tool to assist in this significant task.

CYCLING FUTURES

Cycling Futures is a ground-breaking outreach programme with the aim of creating greater access to cycling within existing National Curriculum frameworks. It is also a campaign organisation to champion the cause of getting cycling firmly supported in schools, not merely as a sport or leisure activity, but as a life skill by recognising its positive social economic impact and health benefits.

Inspiring more people to turn to cycling can play a critical part in addressing such issues as: personal inactivity, which can hinder a young person’s access to education, jobs or leisure activities, and traffic congestion or environmental damage caused by motor vehicles, a great concern for our planet’s future.

Working within the sports industry and seeing the benefit that active lifestyles can bring to society, Cube supports sporting programmes which encourage sports participation at a young age. Cycling Futures does just that. It offers greater access to cycling from primary school age onwards and creates inspirational experiences at that level. The programme, therefore, brings an effective means of ensuring future behavioural changes, healthier life choices and more sustainble individual mobility.

‘DON’T PASS IT ON’ HAND SANITISER STATIONS

At the start of 2020, we witnessed the world enter a global crisis brought on by the Coronavirus pandemic. No country, city, town or community could hide or shelter from the devastating effects and rapid spread of Covid-19.

In future years we may look back and consider that, whilst the loss of human life and economic impact was devastating, it did bring global and local communities together, allowed us to press the ‘reset’ button on normality, re-enforced the true values of life, families and friends and enabled vast swathes of people to re-adjust their work/life balance.

At Cube, we decided that we needed to look forward and consider the post-virus landscape. We looked at what changes would need to be made to give the sporting community the confidence and re-assurance that venues and events would be safe to visit and enjoy. With the above in mind, we created the ‘Don’t Pass It On’ initiative.

Initially tested at Twickenham during the Six Nations and at the Cheltenham Gold Cup, our range of hand sanitising stations were quickly adopted by the NHS, airports, the rail network and main stream supermarkets, providing one of the critical levels of hygiene required to slow the spread of the virus.

As the country considers to gently lift restrictions, Cube is actively participating in supporting safe venues, through its ‘SafeEventScheme’, providing expert advice, auditing venue systems and procedures and introducing the tools and services to enable venues to re-open with confidence. Our scheme ensures venue owners and operators that they have done everything possible to mitigate any future risk and provide their customers and visitors with comfort and assurance.

In our industry, the sports and events industry, the world abruptly stopped with sudden and total closure of all venues. The most nimble and creative entities quickly adopted online activities; interactive and engaging fan activations to provide entertaining content and to try and support and motivate their loyal fans. All of it done in order to encourage them to look forward to the future and prepare them for a return to some normality.

‘DON’T PASS IT ON’ HAND SANITISER STATIONS

At the start of 2020, we witnessed the world enter a global crisis brought on by the Coronavirus pandemic. No country, city, town or community could hide or shelter from the devastating effects and rapid spread of Covid-19.

In future years we may look back and consider that, whilst the loss of human life and economic impact was devastating, it did bring global and local communities together, allowed us to press the ‘reset’ button on normality, re-enforced the true values of life, families and friends and enabled vast swathes of people to re-adjust their work/life balance.

At Cube, we decided that we needed to look forward and consider the post-virus landscape. We looked at what changes would need to be made to give the sporting community the confidence and re-assurance that venues and events would be safe to visit and enjoy. With the above in mind, we created the ‘Don’t Pass It On’ initiative.

Initially tested at Twickenham during the Six Nations and at the Cheltenham Gold Cup, our range of hand sanitising stations were quickly adopted by the NHS, airports, the rail network and main stream supermarkets, providing one of the critical levels of hygiene required to slow the spread of the virus.

As the country considers to gently lift restrictions, Cube is actively participating in supporting safe venues, through its ‘SafeEventScheme’, providing expert advice, auditing venue systems and procedures and introducing the tools and services to enable venues to re-open with confidence. Our scheme ensures venue owners and operators that they have done everything possible to mitigate any future risk and provide their customers and visitors with comfort and assurance.

In our industry, the sports and events industry, the world abruptly stopped with sudden and total closure of all venues. The most nimble and creative entities quickly adopted online activities; interactive and engaging fan activations to provide entertaining content and to try and support and motivate their loyal fans. All of it done in order to encourage them to look forward to the future and prepare them for a return to some normality.