Sports Retail. Reimagined.


Cube Partnership is an innovative sports retail, ecommerce, licensing and merchandise business. A company that works with sports organisations, teams, rights holders and events to create exceptional retail experiences for spectators and fans.

Unique, exciting and creative, Cube’s retail solutions enable rights holders to make choices and reap significantly higher rewards than traditional retail models. Every project is undertaken with a fresh approach and we utilise our extensive experience and knowledge to introduce new, revenue-enhancing programmes whilst building trusted partnerships and long-standing client relationships.

As a retail partner who combines global expertise with a commitment to partnership and collaboration, the Cube Partnership team will immerse itself in your brand’s culture, seek to understand your fans, and build innovate programmes around your goals.


event retail


Experts in driving revenue margin and profit, we are experienced in creating exceptional retail environments and spectator experiences. We establish commercial and operational plans tailored to our clients’ aspirations, whatever their size. We provide an end-to-end service, from strategy and commercial planning to infrastructure build, shop-fitting, visual merchandising and retail management.

stadium retail


Our experience in fixed stadium stores and temporary pop-up shops enables us to bring a whole-venue perspective to stadium retail. We can provide strategic advice to help you create a new stadium retail plan. We can also provide you with a full-service operational solution, from shop-build layout and internal fit, stock-management and till systems, to staff recruitment and day-to-day management.



Our team are experts in building creative, engaging and compelling platforms to capture and inspire online retail customers. We work with clients to create the right site plan and customer journey and manage customer service in line with our clients’ service charters. In addition to holding stock and managing global distribution, we deliver tailored financial and management reports. Let us bring the best ecommerce service to your fans.



The Cube team has managed international licensing programmes for some of sport’s biggest names. We understand that successful licensing in this changing world involves both inspiring consumer engagement as well as driving revenue. We know how to create effective licensing strategies but also provide a comprehensive licensing management service.

sports retail product sourcing & buying


Understanding the value of creating compelling merchandise stories which engage and enthuse spectators and fans is something the Cube team excels in. Through our range-building skills and buying experience, we look at ourselves as your brand champions when designing and sourcing your brand’s official merchandise collections.

sports retail merchandise services


Cube’s expertise extends beyond retail and licensing and into the key areas of team uniforms and sponsor premiums. We understand that ensuring your event and promotional teams are well-dressed is a crucial factor in brand presentation. Making merchandise an integral part of sponsors’ activation programmes is also more important than ever and offers a huge benefit to both sponsors and rights holders alike.


Some of our team’s events and clients…

cube partnership clients partners and events