Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection

Cube Partnership Launches Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection

22 Feb 2022

Cube Partnership, the sports retail division of the Cube International group and the Official E-Commerce Partner of Aston Martin Aramco Cognizant Formula One™ Team (AMF1), has launched the new 2022 Official Team Collection on the Official AMF1 Online Store.

Cube, now entering its second year of the company’s partnership with AMF1 after a highly successful first season of collaboration, will continue to deliver a world-class e-commerce experience for fans throughout 2022.

Cube has worked with AMF1 on a joint marketing plan using an exclusive launch window for I/AM members, giving them 24 hours’ access before launching to market.

Cube Partnership’s Design & Creative Team conceived and delivered the creative for the launch, including a photo and video shoot with AMF1 team driver Lance Stroll.

Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection
sebastian vettel aston martin f1 tee
Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection
Official Aston Martin Aramco Cognizant Formula One™ Team 2022 Collection

With a global AMF1 fanbase, Cube offers the team’s fans a worldwide e-commerce experience, including multiple currencies, payment methods and global shipping. The latter includes full global tracking to all countries and a Delivered Duties Paid (DDP) service to EU countries, which removes any post-Brexit delivery challenges. In essence, any AMF1 fan will only need to place their order online and Cube will take care of the rest.

Matthew Chapman, Head of Licensing & Merchandise. Aston Martin Aramco Cognizant Formula One™ Team, said: “For any business, quick, easy and efficient service is a key element for delivering customer satisfaction, and I’m convinced that we have every element covered with Cube Partnership. As we head into the second year of our partnership, we continue to go from strength to strength together, and I’m very much looking forward to working on more exciting fan campaigns throughout this season.”

Chris Bailes, Cube Partnership’s Trading Director, added: “Our partnership with Aston Martin Aramco Cognizant Formula One™ Team encapsulates everything that Cube Partnership strives to be – great product supported by outstanding marketing, delivered on a world-class platform that can serve fans all around the world. All of this is underpinned by a great partnership with AMF1 which allows us to work collaboratively on delivering for their fans.

“We had an excellent first few days of trading, which reflected the effort that was put into the launch campaign and the strides that AMF1 have made in growing their fanbase since we launched 12 months ago.”

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