umbro retail solution at williams racing hq

Cube Management assists Umbro, official merchandiser of Williams Racing, with installation of new retail solution at Williams HQ

22 Feb 2022

Cube Management, part of the Cube International group, was delighted to assist Umbro, official merchandiser of Williams Racing, with the installation of a new retail solution at their HQ in Oxfordshire.

Currently an area within the facility that showcases many of Williams achievements in motor racing, the area has been transformed to include a comprehensive retail and merchandise space.

Cube’s in-house design team proposed a retail solution, one which will not only monetise valuable real estate but will also provide the thousands of William Racing fans that visit the facility the opportunity to purchase an item of official merchandise.

The installation team lead by Cube’s project manager, Brad Edwards, has worked very closely with Umbro to ensure its brand values and those of Williams Racing are upheld by delivering a bespoke retail experience. Brad said, “It’s a fantastic project! Working with two iconic brands such as Umbro and Williams Racing provides the team with the opportunity to further broaden our portfolio of work.”

Cube Management continues to work with global brands following collaborations with Fanatics and Legends International to deliver retail solutions for many clients, including UEFA and The European Tour.

umbro retail solution at williams racing hq
umbro retail solution at williams racing hq

The Cube International group provides the sports, events, ecommerce, retail and modular portable building industries with innovative, end-to-end, award-winning solutions.