Cube International announces plans to launch the first city E-Bike Grand Prix in new sustainability drive

12 Jul 2021

  • Sports event company Cube International Ltd announces plans to bring a new city E-Bike Grand Prix, in a push to raise awareness of sustainability in sports and encourage more city-goers to use E-Bikes
  • The race series will take place in cities around the world and promises to be an exhilarating free-to-watch event
  • Cube has assembled a team of global experts to bring the concept to life, including Black Engineering, Gio Forma, Sunset+Vine and 26West

As a renowned sports event company, we have today announced plans to launch the world’s first city E-bike Grand Prix (EBK GP) to bring a new sport to millions of people across the globe, whilst making a demonstrable difference to sustainable and transformative mobility in host cities.

One of the first new sports events to launch since the onset of the Covid-19 pandemic, the race series will take place in 10 cities across the globe, along public roads, showcasing iconic landmarks and cultural sites.

The race, which will be free to watch to increase accessibility, will be an exhilarating display for spectators who can be promised spectacular Power Zone installations – high incline temporary structures – that force riders to choose whether to use the finite stores of electric power in their bikes to overcome the challenge, or save it to gain advantage elsewhere in the course.

The E-Bikes, which are designed on Pedal Assist, combine both pedalling and electric power that is more sustainable than any form of motorised vehicle. Engineered to perform at considerably higher speeds than current regulations, the bikes will deliver the fastest, most technologically advanced cycle sport in the world.

Having supported the likes of UEFA, F1 and England Rugby, the launch of the EBK GP is part of Cube’s new commitment to redefine and reposition sport through sustainability. The star of the competition, E-Bikes, if used to replace car travel, have the capability to cut car CO2 emissions in England alone by up to 50% (about 30 million tonnes per year). Event organisers hope to encourage greater use of E-Bikes alongside other forms of sustainable transport through the event.

Underpinning the sport element of the race is a commitment to developing and delivering a three-year Sustainable and Transformative Mobility Strategy in each host city, which will help them to mobilise their citizens, trial new sustainable technology innovations and bring about lifestyle and behaviour changes that will leave a legacy of cleaner, greener, healthier cities.

Carl Thompson, Group Director of Operations at Cube said, “Sporting spectacles are enjoyed by millions around the world, but the carbon footprint this generates is rarely acknowledged. We wanted to create a new event that proves sport can be a force for good by not only raising awareness of climate change, but by encouraging more people to change their behaviour and physically take action by choosing more sustainable transport options.

“We’re working with some of the best names and faces in tech, sports and sustainability to get this off the ground, and can’t wait to see it all come to life. It’s going to be a fast-action, high adrenalin and environmentally-friendly sporting event all in one.”

Judith Rowan, EBK GP’s Global Host Cities Director said, “Being part of the host city alliance is a huge opportunity for cities across the globe. Not only will they get to host the first ever E-Bike race series, but, as part of host city alliance, they will be directly responsible for tangible and measurable, world-changing action on climate change. We hope their public commitment will inspire other cities across the globe to follow suit.”

To deliver the event, which aims to publicly launch later this year, Cube has assembled a partnership team of world-leading experts across technology, sustainability, and sports:

  • The partnerships team is overseen by the Cube International management team, including Group Chairman Andy Moss, Group CEO Ed Boardman and Group Director of Operations Carl Thompson.
  • The EBK GP team will be led by:
    • Shane Redenbach – an experienced sports marketer who has worked with the Olympic Games and the Commonwealth Games across the world, and in Australia, in particular where he has worked with other leading Australian sporting events including rugby, cycling and swimming. Shane has been appointed as EBK GP Director to spearhead the project.
    • Judith Rowan – who has over 25 years of experience in founding and running international and Ireland-based national events across the music and sports sectors, ranging from Ed Sheeran to the World Rally Championships. Judith has been appointed EBK GP’s Global Host Cities Director.
  • Partners include:
    • Black Engineering, who design and deliver experiences, entertainments, and events all over the world will lead the project management of the design concept and the concert operations for the EBK GP race series.
    • Gio Forma, a studio including designers, artists and architects who have worked on events, show, buildings, entertainment spaces across the globe will lead the creative design of the series.
    • As host broadcaster and media agency Sunset+Vine will produce live broadcast and streaming services, global distribution, social media content and outreach and global news distribution. Given their experience of large broadcast operations – including for the ICC, Commonwealth Games and Premier League Football – they will play a core role in track and venue design and set-up.
    • 26West Sport, run by Murray Barnett, formerly F1 commercial director, will bring expertise in commercial development, partnerships and sponsorship strategies.

The Cube International group provides the sports, events, ecommerce, retail and modular portable building industries with innovative, end-to-end, award-winning solutions.